As I browse around the web marveling at the diversity of choices that are available, I’ve found a very disturbing trend. No contact information. No email, no phone, no contact form.

What’s the logic? Do small business owners really think prospects will buy if they don’t know who they are doing business with and how to contact them? I doubt it.

It’s tough enough in business without hiding who you are behind a web page. Remember people do business with people, not companies. Put a “people face” on your small business web site.