Business books are one of the hottest commodities you can create — but they are not easy to market and require a big investment of time. Everyone I know has a book in them. Whether you take the time to write it or not, that’s up to you. One small business owner recently tackled that task. But he forgot to create a marketing plan to help get the word out.

The time to start thinking about marketing your book is before it’s written. All is not lost if your already in progress though. The very best resource for marketing your book is:

A public relations campaign is an absolute must for an author. If you’ve never written a news release or would like a refresher, visit the Small Biz Boot Camp and take the PR Primer for Small Business Owners course.