Live Help — Use It Or Lose It

You may have read my alarming trend post a few days ago. Well, here’s another one.

Live help.

Yep. I’m finding an incredible amount of small business websites who advertise live help, but the live help is never available. Get real. Don’t put live help on your site if you don’t intend to be available. It’s not just for looks and will do more harm than good for your business.

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