What matters to your small business is taking action. Even if a product or service is just shy of perfection, it’s important to expose it to your prospects to get the ball rolling in the right direction.

I talk to way too many small business owners who get bound up in the “it’s got to be perfect” mode. Ideas never turn into action — they’re in perpetual R&D. And most of those businesses end up closing their doors. Don’t be one of them.

Do something even if you have to come back and adjust it later.