All you have to do is read a few of my messages or talk with me for a short time to know that I am a proponent of using news releases as a marketing strategy for your small business. And you must bear one thing in mind — you do not control what gets printed in the news from your release. Your objective is to write such a great news release that publications will want to print it in it’s entirety. Here’s a short note I received from a small business owner and my response to her issue. Read more about A Press Release Is Not An Ad